Faktor Determinan Minat Beli Iphone (Studi Kasus Mahasiswa Yogyakarta)
Oleh Gilang Ferry Setiawan Abstract This study aims to determine the effect of brand image variables, product quality, price perception, word of mouth on iPhone buying interest in Yogyakarta students to find out which is the most dominant among the independent variables. Apple Computer, Inc. is a technology company founded by Steve Jobs based in […]

