Strategi Komunikasi (CSR) Corporate Social Responsibility Perusahaan PT. Gudang Garam, Tbk dalam Meningkatkan Citra Perusahaan di Tengah Pandemi

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Oleh Choirilita Tifani Adriatama

Abstract

The purpose of this study was to determine the Corporate Social Responsibility Communication Strategy of PT Gudang Garam, Tbk during the Covid-19 pandemic as it is today. PT.Gudang Garam, Tbk is one of the largest cigarette companies in Indonesia which always carries out its responsibilities, namely to give full contribution to employees and the community around the company PT.Gudang Garam, Tbk. The results of this study indicate that the CSR of PT. Gudang Garam, Tbk is still very responsible for contributi ng to its social environment. As recently held, PT. Gudang Garam, Tbk provided social assistance to PMI Kediri City, this activity is a tangible form of the contribution of PT. Gudang Garam, Tbk’s Corporate Social Responsibility program to its social environment amid the Covid-19 pandemic like today.

Keywords: Corporate Social Responsibility, CSR PT.Gudang Garam,PT.Gudang Garam,Tbk

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