Meningkatkan Eksistensi Produk Daerah di Indonesia Melalui Penjualan Online (E-Commerce) oleh Eko Muhammad Rilo P. dkk
Indonesia is said to be one of the most diverse countries in the world. The cultural diversity that exist in Indonesia is something that cannot be denied. Things that affext diversity are geographical and historical factors in the past, which have a fairly high level of heterogeneity. Indonesia’s diversity such as natural wealth, ethnicity, religious and cultural races. Data from the ministry of education and culture in the cultural statistics book in 2019 shows the total amount of typical wealth owned by each province in Indonesia, with a total of 261 in the fabric category, 1351 in the equipment, 766 in the game and 1087 in the food. From these data, Indonesia can certainly produce a variety of unique products that can be developed by maximizing existing potential. The method we offer is 1-agent 1-region, which is a method that divides several cities into a region that will be managed by 1 person. The region manager will establish cooperation between local communities and products from the area will be marketed online. The correlation between technology and culture makes the products produced can be a business opportunity for the local
community. And also, the existence of products produced by the community can increase, so that regional products can be accessed and known bu various groups of people in Indonesia and abroad.
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