Strategi Komunikasi CSR PT. Pertamina Cabang Makassar Melalui Program Mitra Binaan

Oleh Herbianto

Abstract: Based on the research’s explanation of the CSR Program of PT. Pertamina Makassar branch, this study aims too see the communication strategy used by PT. Pertamina Makassar branch in carrying out the CSR program Foster Partners who serve small and medium enterprises. In this study, the method used was secondary data analysis obtained from literature studies. In this research, PT. Pertamina carries out a foster partner program by providing assistance to perpetrators bussines from six districts/cities with a total of 57 participants. These funds will be channeled to be used in the agricultural sector business, trade, industry, service and also livestock. Later, each business actor will pay an admininistrative service of 3% in a maximum period of 3 years. It can be exluded that the CSR program that is being implemented has received a good responses from business actors and the realization of a in creased business stage so that this program can reimplementaed the following year to become a medium and long term program.

Keywords: Strategy of Communication, CSR, Businessmen